I have attended Coachella every year for the past 6 years and 2014 was the first year that I saw this scale of total incompetence from the security personnel. It was apparent that for the vast majority had never done this before. They were both very rude and had zero knowledge about the festival grounds or the proper routes to take to parking lots or the direction to walk to make it to certain surrounding streets. On multiple occasions I saw them misdirect hundreds of groups of people in the wrong direction only to see them have to turn around after walking half a mile. How is this possible that these people were so ill informed. That there was no general coordination of any kind and that they were so disrespectful to the festival goers. This is NOT what I experienced in previous years. Please fire this security organization you hired and use another firm.