So kids, ladies and gents. I feel sort of like an old folgie writing this little ditty, but I feel the need to get this off my chest. I used to brag about going to Coachella. I used to promote it to my friends, strangers on planes, on vacation, my neighborhood bar, everywhere I went. I wanted to see this thing get the praise that it deserved. Now back in 99' hardly any media knew about "Coachella" it was off the radar, almost secret. Oh how things have changed! I have attended every Coachella since the very start of it. Now granted the 1st 5 or 6 I snuck in through the old Lemon Grove and hopped a couple fences. One time I even rolled up in a carpet in vip and actually spent the night there, woke up the next day and started the party all over again. Things were obviously a lot different back then. The excitement and pride I had back then for this gathering in the Desert was really unmatched with any concert I have ever been to! Legendary acts like Siouxsie & the Banchees, Chemical Brothers, The Orb, Oasis, Prodigy (anyone remember when Prodigy played Coachella the 1st time?) Fock! amazing! Anyway, Dandy Warhols, Charlatans UK, Primal Scream, µ-Ziq, Jesus and Marrychain, Radiohead, Iggy Pop, Echo & The Bunnymen, BRMC, etc, etc, It felt like they made this concert for me! And people like me. Not far off the mark- The organizers of this incredible happening in the Desert grew up pretty close to me, and shared the experience of the old southern California Punk Rock and Mod scene. Paul T went to the same College as I did. (Cal Poly Pomona). And we even share a few mutual friends. so it's no wonder that I was so into this fantastic event which seemed to come out of nowhere! Coachella- the talk of legend.
What was something iconic has changed. Let's admit it. Glory days gone? Some may say so, but I am not totally against "change" in itself. Everything changes it seems. Does anything really ever stay the same? Unfortunately not. Even Southern California has changed so much by growth, and new development to contain the masses, so has this very special concert. The question is why? $$$ has to be the main driving factor of coarse. But for who? Is GV even run by GV anymore? or is It AEG? Anyway the point is. Why dilute something that really was doing so well on it's own indie based style? Why include music for the giant masses? Isn't that what those other festivals are for? Starting in about 2004 shit started to really change here, and then last year when GV made a strong statement (back to it's roots) by headlining The legendary Stone Roses, Then all these Coachella "newbies" went tweeting and wining "who the fuck are the Stone Roses? That said it all right there." WTF? EMBARRASSING!
When I heard all these fucking nerds crying about it, clueless, and so mindless about music; Then it was very clear Coachella may have lost it's "cool'. I really hate to say this about my beloved Coachella- but somehow it's turned into more of a frat-boy party than the important music festival it used to be. When GV booked The Stone Roses they were making a statement. "We are still cool". We are still Indie". And We still have the class to book important Acts that helped build the Indie and Alternative Music Scene. But, Was it too little, too late? It seems like the Coachella I once raved about has "sold out" to the masses that drive ticket sales up,up, and away! Yes they accomplished not 1, but 2 sold out weekends back to back. But at what cost to their credibility? We all know hip-hop and "edm" brings the masses-Great I suppose for those who are getting really rich from this, but what about the rest of us? The people who made Coachella what it is today? This started out as an Indie music Festival. Probably the most musically important one in North America. But now it's been reduced to hordes of teen Spring breakers gone wild? Outta the house and away from their parents to "get fucked up" and follow one another to a giant frat party? Now- I have loved real electronic music for over 25 years. But seeing some dude pushing the play button and screaming into the mic "Coachella" make some Motherfuckin' noise!" as some pop song maxes out and peaks to "dubstep" repeat, and repeat again. No wonder they are all fucked up on ex and K. It's gotten all too silly, and way too predictable.
Everyone seems to be a sheep out there now. Looking the same, bro'd out with no shirts on, drunk and drugged following the glow heard to the next big party. Now the media covers it like it's some tabloid show. " Who's wearing what at Coachella" Justin Beiber", star sightings at.....Blah blah blah. So nerdy! Makes me wanna say just go the fuck home! I'm bummed that I scoff at something that I used to promote to friends and strangers alike. But it was so different then. Do "all good things" really "come to an end"? Damn- What has happened to this place? Sometimes I don't even recognize it anymore. But one thing is for sure. The masses are asses! And someone is making a shitload of money off of them!