Compare that to Napa Bottle Rocket who got 2 of 3 headliners that haven't played the bay area in 6-12 years. They could have booked Replacements, Veruca Salt, Giorgio Moroder, Violent Femmes, Aphex Twin, Underworld, Mission of Burma, Damon Albarn, Placebo, Television, Strokes, Julian Casablancas, Densmore/Kreiger or Pete Townshend solo. No "out of the box" thinking from the promoters.
For those saying it will sell out anyways are missing the point. Festival as a trent only lasts a couple years and it's back to hardcore travelling fans in couple years. Some of those hardcore fans may look at this lineup and see 10 acts they want to see and ask themself if it's just easier to see 10 headline shows throught the next year.