First wave of acts has just been released on their Facebook and it's pretty fucking great.

VIA Festival Announces First Wave of Artists

KiNK (UK), Actress (UK), Jimmy Edgar (DE/US), Juliana Barwick (US),
Raime (UK), Lapalux (UK), Container (US), Aaron Dilloway (US),
Forma (US), Jason Burns (US), Natasha Kmeto (US),
Unicorn Hard-On (US), Sleep Experiments (US), Dream Weapon (US)

Starts on October 1st. This is basically becoming Decibel, east-coast division.