Goldenvoice says how many people go to Coachella, Stagecoach
Apr. 30, 2013 4:37 PM
Written by Bruce Fessier
The Desert Sun
Festival producer Goldenvoice announced an attendance figure for its Coachella and Stagecoach music festivals this month that is larger than the population of Coachella Valley.
Goldenvoice said 90,000 people bought three-day passes to each of the two weekends of the Coachella Valley Music and Arts Festival, and 45,000 people bought three-day passes to last weekend’s Stagecoach country music festival. By Goldenvoice’s description, that represents an accumulated attendance of 675,000 clicks “through the turnstiles.”
The numbers don’t include complimentary passes or admission for workers, artists and their staffs. The city of Indio only allows 99,000 people per day for both festivals, based on a Special Events Agreement approved by the City Council on April 3. Both festivals are held at the Empire Polo Club.
The two Coachella weekends sold out quickly. The layaway passes Goldenvoice put on sale in June sold out in less than one week — seven months before the lineup was announced.
Stagecoach sold roughly 10,000 fewer passes than last year’s festival after Goldenvoice put a restriction on camping.
It not only prohibited car camping, it only allowed campers who owned their own RVs and wrote an essay that Goldenvoice approved based on why they wanted to attend Stagecoach. The restrictions were imposed, along with enforcement of a well-publicized code of conduct, after complaints of drunken and rowdy behavior at the 2012 festival. Goldenvoice officials not authorized to speak for attribution said the restriction was an experiment that is still to be evaluated.
Goldenvoice alternated Friday night headliners at Coachella for the first time in its 14-year history and neither act — the Stone Roses for Weekend 1 and Blur for Weekend 2 — attracted a crowd as big as Sunday’s top bill, the Red Hot Chili Peppers. But Goldenvoice added a six tent to accommodate the increased international interest in electronic dance music.
Goldenvoice is permitted to continue presenting Coachella and Stagecoach at the Empire Polo Club through 2030.