Presale has killed Coachella. Yes, it seems like a really cool setup because you can make sure to get your ticket in advance with a payplan. I get it, however it is an amazing marketing scheme aimed at making sure Corporatechella is maximizing profits...
- When Corporatechella runs the presales numbers, they know how many tickets are booked and sold and know their revenue in advance. That being said, they know how many more tickets they must sell to hit their targets.
- Corporatechella knows exactly how much profit they have made before booking any bands.
- Corporatechella will NOT spend money on the lineup if their margins are met in the presale.
- If Corporatechella does not hit their #s during the presale, it will be forced to have an above average lineup to sell out. Accordingly, you could expect solid bands if presale doesn't go well.
- There will be, and is, an indirect relationship between the amount of tickets sold in the presale and the amount of money spent by Corporatechella on the lineup.
Looking at 2013: Corporatechella sold out for the first weekend, and probably was close to selling out for the 2nd weekend. In advance, Corporatechella knew they only had to sell a small amount of tickets (i do not know their margins) to sell their allotted amount, and they knew this before booking the lineup. This is why 2013's lineup is cheap.
The only way to get a good lineup in the future is for Corporatechella to not sell well during the presale. Whoever thought up the idea of a presale, is a fucking genius.
Just in case you didnt get it the first time: There will be, and is, an indirect relationship between the amount of tickets sold in the presale and the amount of money spent by Corporatechella on the lineup...food for thought when itching to get that week 1 pass next year.