So it's a bad idea, right?
Sports franchises and college athletic programs give first choice to season ticket holders because they are deemed as the most loyal. When postseason comes around, they are given the opportunity to buy before everyone else as well. Sometimes they are charged a premium to hold a seat or ticket "liscense". They are given a specific time to renew and if they don't, their ticket is thrown back into the system and it's up for grabs. This type of stuff happens everywhere.