This is so incredibly awesome, basically a bunch of indie labels (DFA, 4AD, XL, Fools Gold, and more) got together and set up shop in Brooklyn to sell vinyl directly to their fans. (exclusives, rarities, signed stuff) and it's not just like randos, its actual label employees and head honchos and shit. i was super bummed out when I realized I would probably never get to go to one of these and then I realized it would be perfect to do this at coachella/on the campgrounds or something. thoughts?
here's video of Jonathan Galkan of DFA and others talkign about it.