The uber-cool Cologne dance label Kompakt has announced that they will be distributing the new label Tri Angle, run by Robin Carolan, a writer for the British music blog 20 Jazz Funk Greats. The label will devote itself to a genre of music so new that nobody quite knows what to call it yet.
A story in The Guardian about the new label's launch suggests the name "drag", which will have to do for now.
Talking to The Guardian, Carolan described the sound thus: "It's like a witching-hour vision of Cocteau Twins dream pop, meshed with the soundtrack to a particularly angsty Gregg Araki film full of Gen X shoegazer atmospherics and industrial beats, brought bang up to the date by the influence of raw hip-hop mutations like chopped and screwed and juke."
The Guardian credits the hypnotic, remix-happy band Salem as being the genre's creators, but Salem aren't scheduled to release anything on Tri Angle. Instead, the label's roster includes so-new-it-hurts artists like oOoOO, Slava, Balam Acab, and Creep, who the Kompakt folks mysteriously call a "female supergroup". (Creep's MySpace lists DJs Lauren Flax and Lauren Dillard as members.)
Along with Group Tightener and the Market Hotel, Tri Angle is presenting a SXSW showcase next Wednesday at Cheer Up Charlie's (formerly Ms. Bea's). Label acts Creep and Slava will perform, as will more familiar names like Best Coast, These Are Powers, and Javelin.