i drink heineken once a year: coachella. for that reason in holds a special place in my heart.
I agree on the idea for a new sponsor, maybe something more original like Longboard Ale from the Kona Brewing Co. that would be pretty damn sweet, in bottles though, on tap it just isn't the same. Realistically I would like to see Guiness sponsor Coachella, as it is one of the finest mainstream beers available.
I agree with the first part. After reading his posts, it's obvious he knows very little about beer. But, I gotta disagree with you about some blacks... Stone's Sublimely self-righteous ale is very good. Full Sail makes a very good black IPA as well. Good stuff. And I go back every now and again.
I would be deliriously happy if there was a Coachella IPA option for 7$ a cup (or cheaper of course). Goes down easy cold or air temp.. Higher ABV... Perfect.
Crappy tasting Heineken keeps me out of the beer garden so I don't miss stuff. Tasty secret whiskey keeps me lubricated.
Agreed with the any cold beer is good beer when its 1000 degrees out. Don't mind heineken anyways. I bring in my trusty flask of Jameson and buy a soda when the sun goes down and don't spend any money on booze anyways
Jay Electronica 2011
If Coachella were to have any new beer sponsorship it should be from a California Brewed company.
Their Great White and Indica IPA are to die for.
L.C.B. will take the pepsi challenge against Karl Strauss anyday!!!!
Coachella 2011: sponsored by Mickey's Wide Mouth Fine Malt Liquor Brew