Why would you think it wasn't done on purpose. How else are they going to get the word out that people should listen to KROQ? Isn't that what they want? As many people to listen as possible? It's just some clever viral marketing.
I doubt KROQ will get the exclusive lineup annoucement but they will have something at 5.
Also, if they wanted their listeners to know the time, why use this guy with 400 followers when their own Twitter has 29K and their DJs that have 4 figures in terms of number of followers?
PS He just deleted all his "Coachella" tweets.
Last edited by TheScenestar; 01-15-2011 at 05:57 PM.
Radio Stations always get word on when the line up is being released for festivals, for their radio programming etc, and they DO announce the line up, but not exclusively, and are allowed to announce after coachella has officially announced it on the website or the likes.
Whomever it is on Kroq that is working the mic, at 10:35PM PST had said: the Coachella lineup was going to be revealed on Monday.
? Dunn Dunn Dunnnnnn
If this is true, we can thank the Twitter guy for moving the announcement one day closer. None of the regular DJs will be there Monday because of MLK as far as I know. Thanks to this post I quoted, I'm now listening to Sublime on KROQ to see if this is repeated.