A letter to our most revered and treasured asset–Movement Detroit fans
and supporters–regarding ticketing:
In 2006, our small workgroup was humbled and honored by being granted the opportunity to produce the annual electronic music festival that takes place in our city each Memorial Day weekend. This event has been known under a few different names, but has always possessed the same unifying spirit – a celebration of the music and culture we all love, held in the heart of the city that gave the world Techno – Detroit.
As an organization, we were excited to take on this new chapter in our lives. As individuals who have been throwing Electronic Music events in Detroit since 1993, and having been a part of the last 20 years of our local scene’s growth and evolution, we were nervous about carrying the torch that had been passed to us and the scrutiny that would be cast upon the decisions we had to make to stabilize the event (an event that had not been sure-footed almost since its beginnings). The spirit of what the event and this city means to us and so many others in the world, inspired us to move forward and make the hard decisions that had to be made for the event to survive.
With only eight weeks to plan the festival in 2006, we were able to rally our family, friends, amazing volunteers, city partners, sponsors, artists, agents and many others to present an amazing event on time. Thanks to the same support group and all of you, the amazing fans of this festival, we have been able to put this exhilarating event together for eight years now and running.
We are able to accomplish our goals and set a path into the future by constantly searching for ways to make the event better for you. Every bit of feedback that comes in through our various communications channels is discussed and addressed. We try our best to host world-class talent and execute strong production at the best value. Thanks to your support over the years, we have grown into one of the most well-respected dance music festivals in the world.
While many EDM-based events have followed similar templates of over-the-top production and hosting every single hot artist of the moment, we have tried our best each year to curate and present a well-rounded and global representation of the past, present and future of this beloved music while remaining true to the revered inspiration and location of the event.
There have been so many young, new faces each year as this music starts to be appreciated by next generations, brought in by ever-evolving genres that have sprouted from the core influence of Detroit Techno. We are hopeful that the programming of Movement highlights the richness and history of electronic music and culture, inspiring our attendees to look beneath the surface and appreciate what has laid the groundwork for where the music world is today.
We are proud of and honored by the growth of this incredible event. However, it also means that we are at a critical place in having to invest more in site-wide infrastructure and production – not only to have a top-quality event, but also to accommodate the amount of people coming through the doors, safely and efficiently. There are a million different things that influence the cost of the festival ticket you buy: the best sound systems we can find, performance expenses, labor rates, diesel fuel and transportation costs, insurance costs, police overtime, security, just to name a few. Since 2006, we have put forth every effort to be able to bring so many amazing experiences to you for so much less than the other festivals that have sprouted up. In 2013, our final tier presale price was under $100 for three days, with over 100 world-class acts on five stages, 12 hours a day. That is 1/3 of the price of many newer festivals in other cities that Movement has influenced.
Our entire reason for writing this letter is to inform you, Detroit supporters, that due to the de facto rising costs of producing events of this scope, our presale GA three-day tickets will rise above that $100 mark for the 2014 festival. Most events would simply raise the fee and put tickets on sale. However, we feel that we have an obligation to explain why this milestone is happening this year. Regardless, we will still be two to three times less expensive than most competing festivals out there, and on par with a market value ticket to see one or two large concerts in regular venues.
We can’t thank all of Movement’s supporters enough. Everyone who defends Detroit when people discuss the ticket price, who understand everything we are saying in this letter before we even wrote it, and who probably take advantage of the presale tickets every year – you are the best! We couldn’t do this without you. Thank you so much.
Detroit deserves its place in the global festival community and the music world. Many of us have dedicated our lives to this festival, and it brings us great joy to have you experience it (it also makes us a bit jealous since we have to work during it!). We look forward to seeing you all next May for what is shaping up to be the best Movement Festival yet.
With Highest Regards,
The Paxahau Team