And looking for a promoter! Could Goldenvoice decide to step in?
Three-day rock show may return to Golden Gate Park
Crowds arriving on the third day of Outside Lands in August.
Whether you loved it or hated it, if you live in the city you probably have an opinion on August's three-day, Outside Lands festival, which brought big name acts including Radiohead to Golden Gate Park.
The Recreation and Parks Department was thrilled by the event, which brought $815,000 into their coffers and allowed the agency to showcase its crown jewel. Now, the department is looking to sign on a promoter to produce a similar event, in August, for the next three years -- with the possibility of a two-year extension. The idea? To create a new revenue stream for the city's parks; to "create an iconic event" representative of the city and its main park, that provides economic benefits for the region; and to generally call attention to the parks system, which is in dire need of cash.
With that in mind, this time around, Rec and Parks is looking for a minimum payment of $1 million in rent, plus a percentage of revenues (i.e., food and beverage sales) from the event. Additionally, the department plans on tacking a $3 fee onto each ticket that will go straight back to parks. The parks department commission will consider the issue Thursday; if they decide to move forward, applicants would have until Dec. 19 to submit their proposals.
The first time around, the biggest issues for neighbors surrounded parking and transit. One of the most outspoken groups was the Planning Association for the Richmond, whose members literally live next door to the park. In a letter sent Nov. 5, the group outlined a handful of concerns about future events. The parks department appears to have acquiesced to some of their demands, such as setting an attendance limit (80,000 per day), but won't end the Sunday night concert until 9 p.m., two hours after neighbors recommended.
We expect Another Planet Entertainment -- which broke new ground last year both by talking the city into letting them throw the concert and by cutting the department into a percentage of ticket sales -- to apply for the contract. It also seems likely that Live Nation -- thought to be the world's biggest promoter-- will jump at the chance.
Posted By: Marisa Lagos (Email) | November 18 2008 at 11:44 AM
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