Because you're still whoring yourselves out to ticketmaster who didn't protect their system from scalpers you're going to have a bunch of broke people at your festival... who won't be able to buy your overpriced food, your merch or your $10 water bottles.
Yes, the scalpers have won. People are now shelling out thousands of dollars for tickets. That's money you could have had Goldenvoice but no, you had to let people buy 6 tickets per credit card. 6!
A lot of people have 2 maybe 3 credit cards. A good scalper has 8 to 12, all registered to different addresses or PO boxes. That means there's people out there with 50 plus tickets controlling the market and driving up prices. Yes you've transfered the risk and made a cool $20 million but you're screwing yourselves in the long run.
Don't assume I'm someone who missed out and is bitter. I'm one of the lucky ones that have tickets. Unfortunately most of my friends are not. I'm sure there's a lot of people in the same boat as me this year who are suddenly less enthused about Coachella because they won't be able to experience it with their friends.
It looks like Coachella sold out this year and I don't mean the tickets.