A new universe is coming to life, bringing a new way to experience the festival. Use special tools enabled by novel technology to unlock this creative world full of adventure. Interact with Coachella beyond the physical both on-site and at-home and connect with artists, creators, and fans in surprising ways.
There’s so much left to explore in the Coachellaverse. Discover your tools below and keep checking back to see what other surprises are in store.
A new world is emerging. Click below to access the portal on Instagram. Then open your welcome box, scan the inside using the Instagram camera, and catch the First Glimpse of the Coachellaverse.
Almost time to reunite. See the Coachellaverse emerge around the world before it’s revealed on the fields. Click below to visit the Coachella Instagram profile. Then, take a trip to these locations in LA, New York, London, Tokyo, or Rio and tap on the location-based experience in the filters ✨ tab on our Instagram profile to explore familiar things reimagined.
Los Angeles - Griffith Observatory Park, Santa Monica Pier, LACMA 'Urban Lights'
Tokyo - Showa Kinen Park Fountain, Ueno Park Fountain Square, Yoyogi Park Entrance
London - Buckingham Palace, New Palace Yard at Big Ben, Jubilee Park at the London Eye
New York City - Times Square, Central Park Sheep's Meadow, Little Island Pier 55
Rio De Janeiro - Parque Lage, Aproador Beach, Jardim Botânico