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Thread: Why Presale has Killed Coachella

  1. #1

    Default Why Presale has Killed Coachella

    Presale has killed Coachella. Yes, it seems like a really cool setup because you can make sure to get your ticket in advance with a payplan. I get it, however it is an amazing marketing scheme aimed at making sure Corporatechella is maximizing profits...

    • When Corporatechella runs the presales numbers, they know how many tickets are booked and sold and know their revenue in advance. That being said, they know how many more tickets they must sell to hit their targets.
    • Corporatechella knows exactly how much profit they have made before booking any bands.
    • Corporatechella will NOT spend money on the lineup if their margins are met in the presale.
    • If Corporatechella does not hit their #s during the presale, it will be forced to have an above average lineup to sell out. Accordingly, you could expect solid bands if presale doesn't go well.
    • There will be, and is, an indirect relationship between the amount of tickets sold in the presale and the amount of money spent by Corporatechella on the lineup.


    Looking at 2013: Corporatechella sold out for the first weekend, and probably was close to selling out for the 2nd weekend. In advance, Corporatechella knew they only had to sell a small amount of tickets (i do not know their margins) to sell their allotted amount, and they knew this before booking the lineup. This is why 2013's lineup is cheap.

    The only way to get a good lineup in the future is for Corporatechella to not sell well during the presale. Whoever thought up the idea of a presale, is a fucking genius.

    Just in case you didnt get it the first time: There will be, and is, an indirect relationship between the amount of tickets sold in the presale and the amount of money spent by Corporatechella on the lineup...food for thought when itching to get that week 1 pass next year.

    Carry on...

  2. #2

    Default Re: Why Presale has Killed Coachella

    tl;dr: OP assumes Goldenvoice is myopic

  3. #3
    Member wstsidela's Avatar
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    Default Re: Why Presale has Killed Coachella

    Die, commie, die!!!

    "Well, that's just like, you know... your opinion, man"

  4. #4

    Default Re: Why Presale has Killed Coachella

    They tried to spend more money this year. You know that, right?

  5. #5
    Coachella Junkie nathanfairchild's Avatar
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    Default Re: Why Presale has Killed Coachella

    MAAAAAAAAAAAAAAAAAAAAN
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  6. #6

    Default Re: Why Presale has Killed Coachella

    Quote Originally Posted by still_lurking View Post
    [*]Corporatechella will NOT spend money on the lineup if their margins are met in the presale.
    Only true if GV is looking at the short-term viability of the festival. In the long run, this type of thinking could kill the festival, as people will stop assuming there will be an amazing lineup after a couple of cheap ones, and therefore not buy presale tickets.

  7. #7
    Member dcbell05's Avatar
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    Default Re: Why Presale has Killed Coachella

    Quote Originally Posted by wstsidela View Post
    Die, commie, die!!!

    I LOVE this gif. Stealing it.

  8. #8

    Default Re: Why Presale has Killed Coachella

    Quote Originally Posted by AlexRice View Post
    Only true if GV is looking at the short-term viability of the festival. In the long run, this type of thinking could kill the festival, as people will stop assuming there will be an amazing lineup after a couple of cheap ones, and therefore not buy presale tickets.
    Quote Originally Posted by IceyHotshot View Post
    tl;dr: OP assumes Goldenvoice is myopic
    You are both aligned to the same, as could be said, myopic conclusion...and btw, in the long-run we are all dead -Keynes

    Corporatechella's reaction to Coachella not selling out:

    1. Presale is below expectations
    2. Corporatechella raises the budget on the lineup and has an "epic" lineup
    3. Tickets sell out within hours of the tickets being sold post-lineup due to the epic lineup
    4. Next year everyone remembers what an epic year "last year" was and buys presale
    5. The lineup comes out and it once again is a shitty lineup or sub-par lineup.

    **Repeat cycle**

    This is a perfect model

  9. #9

    Default Re: Why Presale has Killed Coachella

    I believe it because you quoted Keynes.

  10. #10
    Coachella Junkie nathanfairchild's Avatar
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    Default Re: Why Presale has Killed Coachella

    Quote Originally Posted by still_lurking View Post
    You are both aligned to the same, as could be said, myopic conclusion...and btw, in the long-run we are all dead -Keynes

    Corporatechella's reaction to Coachella not selling out:

    1. Presale is below expectations
    2. Corporatechella raises the budget on the lineup and has an "epic" lineup
    3. Tickets sell out within hours of the tickets being sold post-lineup due to the epic lineup
    4. Next year everyone remembers what an epic year "last year" was and buys presale
    5. The lineup comes out and it once again is a shitty lineup or sub-par lineup.

    **Repeat cycle**

    This is a perfect model
    so how's your freshman year going? is college everything you hoped it would be?
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    September 23 - Andy Stott
    October 2 - Beck
    October 3-5 - Austin City Limits
    October 10 - Bonobo
    October 20 - Mastodon
    October 23 - 26 - Housecore Horror Festival
    October 29 - The Melvins
    November 7-9 - Fun Fun Fun Fest
    November 15 - Primus
    November 18 - Slayer

  11. #11

    Default Re: Why Presale has Killed Coachella

    I didn't like the lineup the last two years, but like this one. And didn't do pre-sale for that reason.

  12. #12
    Coachella Junkie sonofhal's Avatar
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    Default Re: Why Presale has Killed Coachella

    Look at those tiny obscure headliners Glastonbury gets every year. This truly proves all your points.
    Quote Originally Posted by JustSteve View Post
    well, for all intensive porpoises it is, will sell out within seconds tomorrow.
    Quote Originally Posted by korbinn View Post
    It's jsut dawned on me that I'm overly confident and a extremely ocd perfectionist.
    Quote Originally Posted by kroqken View Post
    I don't give a flying fuck about the Kardashians, I doubt they know who Belle and Sebastian are.

  13. #13

    Default Re: Why Presale has Killed Coachella

    BUT IT IS A PERFECT MODEL

  14. #14
    Coachella Junkie nathanfairchild's Avatar
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    Default Re: Why Presale has Killed Coachella

    why are we engaging this idiot. lets look at this gem of a thread he made:

    http://www.coachella.com/forum/showt...hella-Scalpers

    it's pretty clear that you have an issue with GV as a business so why the fuck do you continue to give them your money?
    August 30 - Sleep
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    September 14 - Lily Allen
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    September 20 - Skeletonwitch
    September 21 - Nails
    September 23 - Andy Stott
    October 2 - Beck
    October 3-5 - Austin City Limits
    October 10 - Bonobo
    October 20 - Mastodon
    October 23 - 26 - Housecore Horror Festival
    October 29 - The Melvins
    November 7-9 - Fun Fun Fun Fest
    November 15 - Primus
    November 18 - Slayer

  15. #15

    Default Re: Why Presale has Killed Coachella

    Quote Originally Posted by nathanfairchild View Post
    so how's your freshman year going? is college everything you hoped it would be?

  16. #16
    Member Twattycakes's Avatar
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    Default Re: Why Presale has Killed Coachella

    Fuck off. I bought presale because I knew I wanted to go. I knew the lineup was going to be crazy. It's always crazy. If you don't like GV's business strategies, stop going to their festivals, buying tickets to shows at their venues, and increasing their web traffic by coming to this website. Go organize your own high liability and financially risky music festival with the millions of dollars you must have from being so fucking clever.
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  17. #17

    Default Re: Why Presale has Killed Coachella

    if you don't work for golden voice you don't know dick about anything

  18. #18
    Member HumanRobot74x's Avatar
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    Default Re: Why Presale has Killed Coachella

    Your warped view of Coachella as an evil corporate entity totally ignores two pretty obvious truths. 1. This is the headliner market all festivals are stuck with (Look at Bestival/Primavera) and 2. Coachella made up for it by getting 177 acts.

  19. #19
    Member Phantasma Del Mar's Avatar
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    Default Re: Why Presale has Killed Coachella

    Even if all this shit was true, they're not fucking philanthropists dude. They want to put on a good show, yes, but they're also trying to make money.

  20. #20
    Member themule's Avatar
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    Default Re: Why Presale has Killed Coachella

    It is a brilliant business model, i'll give you that. But there hasn't been one single year where the lineup sucked. If all you care about are the headliners, then, as HumanRobot said, there are only so many major headliners available on any given year...and Coachella usually gets the best and gets them first. They also usually get several amazing bands that don't end up appearing at any other festivals that year. I think they have proven enough times that they are willing to shell out huge bucks to make the experience truly unique and, regardless of who is playing, every year ends up being amazing. So as much as you want them to be terrible corporate assholes, I think their record speaks for itself...

  21. #21
    Member Pea's Avatar
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    Default Re: Why Presale has Killed Coachella

    Coachella has the entire fucking world by the balls every single fucking year because every single fucking year every single fucking person on the planet thinks NEXT YEAR WILL BE THE YEAR THEY LAND DAFT PUNK so they snatch up all the fucking pre-sale tickets only to not fucking get Daft Punk, get sad, angry, over it, rinse, and repeat again the following year.

    IT'S THE PERFECT FUCKING FORMULA

    ...which is why Daft Punk will never fucking play Coachella again, but the rumors will keep circulating year after year forever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever.


  22. #22

    Default Re: Why Presale has Killed Coachella

    brilliant deduction Watson, but think they pre-saled

  23. #23
    Member Twattycakes's Avatar
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    Default Re: Why Presale has Killed Coachella

    Quote Originally Posted by Pea View Post
    Coachella has the entire fucking world by the balls every single fucking year because every single fucking year every single fucking person on the planet thinks NEXT YEAR WILL BE THE YEAR THEY LAND DAFT PUNK so they snatch up all the fucking pre-sale tickets only to not fucking get Daft Punk, get sad, angry, over it, rinse, and repeat again the following year.

    IT'S THE PERFECT FUCKING FORMULA

    ...which is why Daft Punk will never fucking play Coachella again, but the rumors will keep circulating year after year forever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever.

    I'm ok with that.
    The Knife - Beck - The Cult - Motorhead - QOTSA - Outkast - The Replacements - Bryan Ferry - Pet Shop Boys - Temples - Crosses - Washed Out - The Preatures - Little Dragon - Mogwai - Broken Bells - Jon Spencer - Tiga - The Internet - Blood Orange - Naked and the Famous - The Knife - The Knife - The Knife - The Knife

  24. #24

    Default Re: Why Presale has Killed Coachella

    takin it hard, takin it hard

    cus we're today's scrambled creatures, locked in tomorrow's double feature. Sorry, carry on.

  25. #25

    Default Re: Why Presale has Killed Coachella

    Quote Originally Posted by still_lurking View Post
    Presale has killed Coachella. Yes, it seems like a really cool setup because you can make sure to get your ticket in advance with a payplan. I get it, however it is an amazing marketing scheme aimed at making sure Corporatechella is maximizing profits...

    • When Corporatechella runs the presales numbers, they know how many tickets are booked and sold and know their revenue in advance. That being said, they know how many more tickets they must sell to hit their targets.
    • Corporatechella knows exactly how much profit they have made before booking any bands.
    • Corporatechella will NOT spend money on the lineup if their margins are met in the presale.
    • If Corporatechella does not hit their #s during the presale, it will be forced to have an above average lineup to sell out. Accordingly, you could expect solid bands if presale doesn't go well.
    • There will be, and is, an indirect relationship between the amount of tickets sold in the presale and the amount of money spent by Corporatechella on the lineup.


    Looking at 2013: Corporatechella sold out for the first weekend, and probably was close to selling out for the 2nd weekend. In advance, Corporatechella knew they only had to sell a small amount of tickets (i do not know their margins) to sell their allotted amount, and they knew this before booking the lineup. This is why 2013's lineup is cheap.

    The only way to get a good lineup in the future is for Corporatechella to not sell well during the presale. Whoever thought up the idea of a presale, is a fucking genius.

    Just in case you didnt get it the first time: There will be, and is, an indirect relationship between the amount of tickets sold in the presale and the amount of money spent by Corporatechella on the lineup...food for thought when itching to get that week 1 pass next year.

    Carry on...
    Who ever thought of a presale is a genius? I guess your's and I's appreciation for all things genius differ.
    Cooler than a polar bears toenails.

  26. #26
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    Default Re: Why Presale has Killed Coachella

    Quote Originally Posted by Pea View Post
    Coachella has the entire fucking world by the balls every single fucking year because every single fucking year every single fucking person on the planet thinks NEXT YEAR WILL BE THE YEAR THEY LAND DAFT PUNK so they snatch up all the fucking pre-sale tickets only to not fucking get Daft Punk, get sad, angry, over it, rinse, and repeat again the following year.

    IT'S THE PERFECT FUCKING FORMULA

    ...which is why Daft Punk will never fucking play Coachella again, but the rumors will keep circulating year after year forever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever.

    Daft Punk will play at Coachella after their new album drops and they put together a live show. People thinking that its just a matter of convincing to play or paying them enough money are stupid.

  27. #27

    Default Re: Why Presale has Killed Coachella

    and not to mention the pre-sale pre-rumor link about the Rolling Stones to incite the masses. Same guy thought that one up too. Suckers.

  28. #28
    Member KickerConspiracy's Avatar
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    Default Re: Why Presale has Killed Coachella

    Personally, I think this is the best Coachella lineup since I've been going (2009). Of course, I'm not a 20-year-old etard.
    Quote Originally Posted by hawkingvsreeve View Post
    Perhaps if you had spent more time planning your sets out and less time playing slutty Indian this wouldn't be so difficult for you.

  29. #29
    Coachella Junkie Drinkey McDrinkerstein's Avatar
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    Default Re: Why Presale has Killed Coachella

    This festival is indeed run by a corporation which has a primary motivation of making money.
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  30. #30

    Default Re: Why Presale has Killed Coachella

    Um, there's one problem with your theory. The line up is awesome. Look further down than the first line.

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