Why Presale has Killed Coachella

[still_lurking]

Presale has killed Coachella. Yes, it seems like a really cool setup because you can make sure to get your ticket in advance with a payplan. I get it, however it is an amazing marketing scheme aimed at making sure Corporatechella is maximizing profits...

• When Corporatechella runs the presales numbers, they know how many tickets are booked and sold and know their revenue in advance. That being said, they know how many more tickets they must sell to hit their targets.
• Corporatechella knows exactly how much profit they have made before booking any bands.
• Corporatechella will NOT spend money on the lineup if their margins are met in the presale.
• If Corporatechella does not hit their #s during the presale, it will be forced to have an above average lineup to sell out. Accordingly, you could expect solid bands if presale doesn't go well.
• There will be, and is, an indirect relationship between the amount of tickets sold in the presale and the amount of money spent by Corporatechella on the lineup.

Looking at 2013: Corporatechella sold out for the first weekend, and probably was close to selling out for the 2nd weekend. In advance, Corporatechella knew they only had to sell a small amount of tickets (i do not know their margins) to sell their allotted amount, and they knew this before booking the lineup. This is why 2013's lineup is cheap.

The only way to get a good lineup in the future is for Corporatechella to not sell well during the presale. Whoever thought up the idea of a presale, is a fucking genius.

Just in case you didnt get it the first time: There will be, and is, an indirect relationship between the amount of tickets sold in the presale and the amount of money spent by Corporatechella on the lineup...food for thought when itching to get that week 1 pass next year.

Carry on...

[IceyHotshot]

tl;dr: OP assumes Goldenvoice is myopic

[wstsidela]

Die, commie, die!!!

[bemerritt]

They tried to spend more money this year. You know that, right?

[nathanfairchild]

MAAAAAAAAAAAAAAAAAAAAN

[AlexRice]

[*]Corporatechella will NOT spend money on the lineup if their margins are met in the presale.

Only true if GV is looking at the short-term viability of the festival. In the long run, this type of thinking could kill the festival, as people will stop assuming there will be an amazing lineup after a couple of cheap ones, and therefore not buy presale tickets.

[dcbell05]

Die, commie, die!!!

I LOVE this gif. Stealing it.

[still_lurking]

Only true if GV is looking at the short-term viability of the festival. In the long run, this type of thinking could kill the festival, as people will stop assuming there will be an amazing lineup after a couple of cheap ones, and therefore not buy presale tickets.

tl;dr: OP assumes Goldenvoice is myopic

You are both aligned to the same, as could be said, myopic conclusion...and btw, in the long-run we are all dead -Keynes

Corporatechella's reaction to Coachella not selling out:

1. Presale is below expectations
2. Corporatechella raises the budget on the lineup and has an "epic" lineup
3. Tickets sell out within hours of the tickets being sold post-lineup due to the epic lineup
4. Next year everyone remembers what an epic year "last year" was and buys presale
5. The lineup comes out and it once again is a shitty lineup or sub-par lineup.

**Repeat cycle**

This is a perfect model

[IceyHotshot]

I believe it because you quoted Keynes.

[nathanfairchild]

You are both aligned to the same, as could be said, myopic conclusion...and btw, in the long-run we are all dead -Keynes

Corporatechella's reaction to Coachella not selling out:

1. Presale is below expectations
2. Corporatechella raises the budget on the lineup and has an "epic" lineup
3. Tickets sell out within hours of the tickets being sold post-lineup due to the epic lineup
4. Next year everyone remembers what an epic year "last year" was and buys presale
5. The lineup comes out and it once again is a shitty lineup or sub-par lineup.

**Repeat cycle**

This is a perfect model

so how's your freshman year going? is college everything you hoped it would be?

[lehorne]

I didn't like the lineup the last two years, but like this one. And didn't do pre-sale for that reason.

[sonofhal]

Look at those tiny obscure headliners Glastonbury gets every year. This truly proves all your points.

[IceyHotshot]

BUT IT IS A PERFECT MODEL

[nathanfairchild]

why are we engaging this idiot. lets look at this gem of a thread he made:

http://www.coachella.com/forum/showt...hella-Scalpers

it's pretty clear that you have an issue with GV as a business so why the fuck do you continue to give them your money?

[Bwilliamson30]

so how's your freshman year going? is college everything you hoped it would be?

[Twattycakes]

Fuck off. I bought presale because I knew I wanted to go. I knew the lineup was going to be crazy. It's always crazy. If you don't like GV's business strategies, stop going to their festivals, buying tickets to shows at their venues, and increasing their web traffic by coming to this website. Go organize your own high liability and financially risky music festival with the millions of dollars you must have from being so fucking clever.

[sonicc]

if you don't work for golden voice you don't know dick about anything

[HumanRobot74x]

Your warped view of Coachella as an evil corporate entity totally ignores two pretty obvious truths. 1. This is the headliner market all festivals are stuck with (Look at Bestival/Primavera) and 2. Coachella made up for it by getting 177 acts.

[Phantasma Del Mar]

Even if all this shit was true, they're not fucking philanthropists dude. They want to put on a good show, yes, but they're also trying to make money.

[themule]

It is a brilliant business model, i'll give you that. But there hasn't been one single year where the lineup sucked. If all you care about are the headliners, then, as HumanRobot said, there are only so many major headliners available on any given year...and Coachella usually gets the best and gets them first. They also usually get several amazing bands that don't end up appearing at any other festivals that year. I think they have proven enough times that they are willing to shell out huge bucks to make the experience truly unique and, regardless of who is playing, every year ends up being amazing. So as much as you want them to be terrible corporate assholes, I think their record speaks for itself...

[Pea]

Coachella has the entire fucking world by the balls every single fucking year because every single fucking year every single fucking person on the planet thinks NEXT YEAR WILL BE THE YEAR THEY LAND DAFT PUNK so they snatch up all the fucking pre-sale tickets only to not fucking get Daft Punk, get sad, angry, over it, rinse, and repeat again the following year.

IT'S THE PERFECT FUCKING FORMULA

...which is why Daft Punk will never fucking play Coachella again, but the rumors will keep circulating year after year forever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever.

[lehorne]

brilliant deduction Watson, but think they pre-saled

[Twattycakes]

Coachella has the entire fucking world by the balls every single fucking year because every single fucking year every single fucking person on the planet thinks NEXT YEAR WILL BE THE YEAR THEY LAND DAFT PUNK so they snatch up all the fucking pre-sale tickets only to not fucking get Daft Punk, get sad, angry, over it, rinse, and repeat again the following year.

IT'S THE PERFECT FUCKING FORMULA

...which is why Daft Punk will never fucking play Coachella again, but the rumors will keep circulating year after year forever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever.

I'm ok with that.

[lehorne]

takin it hard, takin it hard

cus we're today's scrambled creatures, locked in tomorrow's double feature. Sorry, carry on.

[DaFunkyPrecedent]

Presale has killed Coachella. Yes, it seems like a really cool setup because you can make sure to get your ticket in advance with a payplan. I get it, however it is an amazing marketing scheme aimed at making sure Corporatechella is maximizing profits...

• When Corporatechella runs the presales numbers, they know how many tickets are booked and sold and know their revenue in advance. That being said, they know how many more tickets they must sell to hit their targets.
• Corporatechella knows exactly how much profit they have made before booking any bands.
• Corporatechella will NOT spend money on the lineup if their margins are met in the presale.
• If Corporatechella does not hit their #s during the presale, it will be forced to have an above average lineup to sell out. Accordingly, you could expect solid bands if presale doesn't go well.
• There will be, and is, an indirect relationship between the amount of tickets sold in the presale and the amount of money spent by Corporatechella on the lineup.

Looking at 2013: Corporatechella sold out for the first weekend, and probably was close to selling out for the 2nd weekend. In advance, Corporatechella knew they only had to sell a small amount of tickets (i do not know their margins) to sell their allotted amount, and they knew this before booking the lineup. This is why 2013's lineup is cheap.

The only way to get a good lineup in the future is for Corporatechella to not sell well during the presale. Whoever thought up the idea of a presale, is a fucking genius.

Just in case you didnt get it the first time: There will be, and is, an indirect relationship between the amount of tickets sold in the presale and the amount of money spent by Corporatechella on the lineup...food for thought when itching to get that week 1 pass next year.

Carry on...

Who ever thought of a presale is a genius? I guess your's and I's appreciation for all things genius differ.

[themule]

Coachella has the entire fucking world by the balls every single fucking year because every single fucking year every single fucking person on the planet thinks NEXT YEAR WILL BE THE YEAR THEY LAND DAFT PUNK so they snatch up all the fucking pre-sale tickets only to not fucking get Daft Punk, get sad, angry, over it, rinse, and repeat again the following year.

IT'S THE PERFECT FUCKING FORMULA

...which is why Daft Punk will never fucking play Coachella again, but the rumors will keep circulating year after year forever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever and ever.

Daft Punk will play at Coachella after their new album drops and they put together a live show. People thinking that its just a matter of convincing to play or paying them enough money are stupid.

[lehorne]

and not to mention the pre-sale pre-rumor link about the Rolling Stones to incite the masses. Same guy thought that one up too. Suckers.

[KickerConspiracy]

Personally, I think this is the best Coachella lineup since I've been going (2009). Of course, I'm not a 20-year-old etard.

[Drinkey McDrinkerstein]

This festival is indeed run by a corporation which has a primary motivation of making money.

[cowboydan]

Um, there's one problem with your theory. The line up is awesome. Look further down than the first line.