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Thread: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Hotel

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    Old Gay Guy gaypalmsprings's Avatar
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    Cool Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Hotel

    Goldenvoice signs deal to book Coachella Music Festival-caliber acts for new Hard Rock Hotel

    Written by Bruce Fessier, The Desert Sun
    Sep. 24, 2013

    Goldenvoice Senior Vice President Skip Paige will discuss his company’s plans for east Riverside County on Wednesday in a keynote State of the County speech at the Palm Springs Convention Center.

    But the president of the company that produces the Coachella and Stagecoach music festivals in Indio told The Desert Sun on Monday that the firm’s plans could give tourism an even bigger boost.

    Goldenvoice President Paul Tollett said his company just inked a partnership deal with the Hard Rock Hotel Palm Springs to book Coachella- and Stagecoach-caliber acts to perform poolside at the resort, scheduled to open Oct. 4.

    The Coachella Valley Music and Arts Festival books artists ranging from local bands and DJs to superstar headliners such as Radiohead, Red Hot Chili Peppers and Swedish House Mafia. Stagecoach books modern country and Americana artists.

    Tollett said no artists have been signed at the Hard Rock Hotel, but they’ll be booked to complement major Coachella Valley events, such as the Palm Springs International Film Festival, Dinah Shore Week and the White Party, which should attract even more young people to the desert.

    “When there are special events in the valley, it will be more tailor-made toward that special event,” Tollett said in a telephone interview. “It could be DJs, it could be other types of talent. The Coachella Valley has so many different types of events now with the film festivals and the different golf matches, Modernism Week — all the different things and Coachella itself and Stagecoach — there are just lots of different tie-ins that we’ll be able to do.”

    He said he’s working on an act for the grand opening.

    As a part of the partnership, the Hard Rock Hotel will get to offer packages including hotel accommodations, Coachella and Stagecoach passes, shuttle transportation to and from the festivals and entrance to the resort’s pool events.

    Hard Rock Vice President and General Manager Hector Moreno said in a statement he was “thrilled to be the exclusive partner to Goldenvoice on this project.”

    Electronic dance music around pools has become a Southwest trend extending from Southern California’s beaches to Las Vegas with different types of EDM to suit the different vibes.

    Tollett said Goldenvoice will program “lots of different types (of artists), kind of what the Coachella festival is known for.”

    The city of Indio earlier this year signed an agreement to allow Goldenvoice to continue presenting Coachella and Stagecoach each spring through 2030, and to present two similar-sized festivals at the Empire Polo Club in the fall. The long-term permits gave Goldenvoice the security to purchase the adjoining Eldorado Polo Club, which had leased Goldenvoice land to use for its events at Empire.

    A 2012 economic impact study found that Coachella brings $254.4 million to the desert, with Indio receiving $89.2 million in consumer spending and $1.4 million in tax revenue. Tollett said Paige will amplify on the festival’s economic impact.

    But Tollett said he wants to attract more tourism to the desert.

    “We want to contribute more,” he said. “That’s part of why we would jump in with the Hard Rock. One of my favorite people in the whole valley is Aftab (Dada, general manager of the Palm Springs Hilton Resort and chairman of the public-private tourism group, PS Resorts). He’s so Palm Springs and I want to help everybody in the valley as much as we can.”

    He couldn’t describe other specific Palm Springs projects he’s exploring, but said, “We’re talking about a couple things, trying to see what’s available.”

    There have been discussions of Goldenvoice booking a 5,000-capacity space in the redeveloped Desert Fashion Plaza, but he said, “They’re still putting their plans together.”

    Harold Matzner, chairman of the Palm Springs International Film Festival, has said he’d like to work with Goldenvoice to add a film festival music component that possibly could be held in the Historic Plaza Theatre after the Fabulous Palm Springs Follies ends its run there in May 2014. Tollett said, “In general, whatever Harold wants, count us in. He’s just been super fun.”

    There have been rumors about Goldenvoice being involved in a Hacienda Cantina and Beach Club at the site of the Old Creek Inn on South Palm Canyon Drive, but Tollett said, “If people are dropping our names, it’s the cart before the horse.”

    Goldenvoice last year co-produced Tachevah: A Palm Springs Block Party, drawing 6,500 people to downtown Palm Springs. There are plans to continue that between the two Coachella weekends next April.

    “Just in general, we want to help Palm Springs and any of the cities up there in the whole Coachella Valley,” he said. “When these things pop up, we’re all ears. We want to help.”

    Goldenvoice doesn’t have any plans to add any new festivals or concerts to the Empire and Eldorado polo clubs this year or in 2014, but Tollett said he has been working with Empire owner Alex Haagen III to improve the properties to be ready if a major attraction — such as the 2009 Phish festival — is offered to the highest-bidding promoter.

    “When we got the permit to do the extra festivals, we didn’t have anything specific in mind,” Tollett said. “The plan was if something great popped up and we didn’t have to start from scratch, we’d already have the permit in hand. We’re already making the facility nicer.”

    Haagen purchased land at the corner of Monroe and Avenue 50 that could eventually allow Goldenvoice to accommodate up to 25,000 more people, he said. He bought another parcel that will provide more VIP parking and a ranch near the Thermal Raceway that has, he said, 7,400 palm trees on it. He’s using that as a nursery and moving many of the palm trees to Empire.

    “We just keep trying to make it a little special, a little more different than anything else in the valley,” said Haagen. “I’m never satisfied. Each summer we have to do something else.

    Goldenvoice has cleared some barns on the Eldorado property and added grass west of the VIP pavilions to provide more walking space. The grass terraces east of the VIP pavilions have been expanded from eight to 15 feet wide to provide better viewing of the Coachella main stage.

    “As of right now we have no plans to add any more performance areas,” said Tollett. “We’re working on spacing things out a little bit more, making it a better experience. We don’t really need to work on the ticket sales aspect of it. We just need to work on giving people a better time.”

    Some of the changes at the festivals don’t require financial investments. Tollett said he’s decided to create a general admission pit in front of the Stagecoach Mane Stage instead of restricting it to VIPs.

    The country festival lineup is scheduled to be announced within 10 days and naturally Tollett says it may be his best ever.
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  2. #2
    Daft Punky Junkie BROKENDOLL's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    Coachella is becoming our Mistress... We know she's gonna cost us money, but we love her. And every time we think about moving, she reminds us of how close and convenient she is... Can't wait to see what the deal with Hard Rock brings us.
    Its like the Infinite Monkey Theorem, if you put X amount of monkeys in a room with a typewriter and ask them to give you Shakespeare 99% of them will fling their shit at you while the other 1% will masturbate in the corner.

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    Coachella Junkie fatbastard's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    Nothing says young people more than Dinah Shore Week
    Whiskey Sour

    2 oz blended whiskey
    Juice of 1/2 lemon
    1/2 tsp powdered sugar
    1 cherry
    1/2 slice lemon

    Shake blended whiskey, juice of lemon, and powdered sugar with ice and strain into a whiskey sour glass. Decorate with the half-slice of lemon, top with the cherry, and serve.

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    zeezus amyzzz's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    Did I read more grass? More grass would be nice.
    Quote Originally Posted by concertgoer View Post
    You better stop because he can shut down this message board with one call.

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    Coachella Junkie GuyInTucson's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    Quote Originally Posted by gaypalmsprings View Post
    “As of right now we have no plans to add any more performance areas,” said Tollett. “We’re working on spacing things out a little bit more, making it a better experience. We don’t really need to work on the ticket sales aspect of it. We just need to work on giving people a better time.”

    This is music to my ears. Hopefully spacing everything out includes moving the Do Lab away from the other stages.
    fuck.

  6. #6
    Peaceful Oasis TomAz's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    Haagen purchased land at the corner of Monroe and Avenue 50 that could eventually allow Goldenvoice to accommodate up to 25,000 more people, he said.
    fuuuuuuuuuuuuuuuuuck

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    Stage Manager captncrzy's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    I'm glad they aren't looking to add any more performance areas. I found Bestival's 20 or so stages to be super overwhelming.
    Odi profanum vulgus et arceo. I hate the unholy rabble and keep them away - Horace.
    Quote Originally Posted by Drinkey McDrinkerstein View Post
    Arcade FIre are a bunch of dicks, Deadmau5 is a dick, bands are dicks, David Bowie sucks dicks, Daft Punk is two human buttholes with semen for brains (that was loaded into a butthole from a dick that grew out of their moms), we're all dicks that fucked our moms assholes, God is going to put a giant dick down and fuck our mouths

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    zeezus amyzzz's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    “As of right now we have no plans to add any more performance areas,” said Tollett. “We’re working on spacing things out a little bit more, making it a better experience. We don’t really need to work on the ticket sales aspect of it. We just need to work on giving people a better time.”
    Does this mean more people or the same amount of people?
    Quote Originally Posted by concertgoer View Post
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    Coachella Junkie Drinkey McDrinkerstein's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    That's not clear, but look at the part Tom highlighted about space for an additional 25,000 people. Does that mean solely attendees? No clue.
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    zeezus amyzzz's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    COULD is the operative word there though.
    Quote Originally Posted by concertgoer View Post
    You better stop because he can shut down this message board with one call.

  11. #11
    Coachella Junkie GuyInTucson's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    Their most recent agreement only permitted an increase of 5,000 in capacity...
    fuck.

  12. #12
    Member tyles's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    I am sure that the 25,000 doesn't mean solely attendees... I am sure that accounts for additional staff, venders, etc.
    Coachellas attended: 2007, 2008, 2009, 2010, 2011, 2012 (W1), 2013 (W1)

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    Coachella Junkie shakermaker113's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    if they have any sense it would be additional space for 25,000 of the existing capacity.

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    Coachella Junkie getbetter's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    Buy more palm trees, fuck yah!
    Translation


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    Stage Manager captncrzy's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    It doesn't say they are increasing capacity. It just says they could.
    Odi profanum vulgus et arceo. I hate the unholy rabble and keep them away - Horace.
    Quote Originally Posted by Drinkey McDrinkerstein View Post
    Arcade FIre are a bunch of dicks, Deadmau5 is a dick, bands are dicks, David Bowie sucks dicks, Daft Punk is two human buttholes with semen for brains (that was loaded into a butthole from a dick that grew out of their moms), we're all dicks that fucked our moms assholes, God is going to put a giant dick down and fuck our mouths

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    Coachella Junkie Drinkey McDrinkerstein's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    I love spending money on things so that I can, but won't, do things.
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    Stage Manager captncrzy's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    The article is pretty cleat that they are using the extra space to make things better.
    Odi profanum vulgus et arceo. I hate the unholy rabble and keep them away - Horace.
    Quote Originally Posted by Drinkey McDrinkerstein View Post
    Arcade FIre are a bunch of dicks, Deadmau5 is a dick, bands are dicks, David Bowie sucks dicks, Daft Punk is two human buttholes with semen for brains (that was loaded into a butthole from a dick that grew out of their moms), we're all dicks that fucked our moms assholes, God is going to put a giant dick down and fuck our mouths

  18. #18
    Coachella Junkie shakermaker113's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    now I'm convinced that they are creating the extra space just to taunt people.

  19. #19
    Stage Manager captncrzy's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    Maybe it's for one giant slip n slide.
    Odi profanum vulgus et arceo. I hate the unholy rabble and keep them away - Horace.
    Quote Originally Posted by Drinkey McDrinkerstein View Post
    Arcade FIre are a bunch of dicks, Deadmau5 is a dick, bands are dicks, David Bowie sucks dicks, Daft Punk is two human buttholes with semen for brains (that was loaded into a butthole from a dick that grew out of their moms), we're all dicks that fucked our moms assholes, God is going to put a giant dick down and fuck our mouths

  20. #20
    Coachella Junkie getbetter's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    Well its probably cheapier to buy that land around the polo fields now than another 19? festivals thrown by Goldenvoice.
    Translation


    Sparks @ Ace Hotel 02/14/15
    Caribou @The Fillmore 03/01/15
    The Pop Group @ GAMH 03/11/15


    Last.fm



  21. #21
    Coachella Junkie Neighborhood Creep's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    Quote Originally Posted by getbetter View Post
    Well its probably cheapier to buy that land around the polo fields now than another 19? festivals thrown by Goldenvoice.
    Come to TC and talk about it
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  22. #22
    Coachella Junkie GuyInTucson's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    Quote Originally Posted by tyles View Post
    I am sure that the 25,000 doesn't mean solely attendees... I am sure that accounts for additional staff, venders, etc.
    The 5,000 person increase was for total capacity. Technically, it is an increase of 4,999. The permit that ran in 2013 allowed a capacity of 95,000 and that included everyone on the grounds and not just people who purchased tickets. In 2014, total capacity is 99,999.
    fuck.

  23. #23
    Coachella Junkie Boourns's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    $450 a night for the hard rock during weekend one.
    10/16 Massive Attack @ Greek Theater (?), 10/18 Culture Collide, 10/26 Asobi Seksu & Slowdive @ Royale, 11/7 Warpaint @ Echoplex, 11/12 Blonde Redhead @ Fonda

  24. #24
    Stage Manager captncrzy's Avatar
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    Default Re: Goldenvoice signs deal to book Coachella Music Fest-caliber acts for Hard Rock Ho

    Quote Originally Posted by GuyInTucson View Post
    The 5,000 person increase was for total capacity. Technically, it is an increase of 4,999. The permit that ran in 2013 allowed a capacity of 95,000 and that included everyone on the grounds and not just people who purchased tickets. In 2014, total capacity is 99,999.
    B U Z Z
    Odi profanum vulgus et arceo. I hate the unholy rabble and keep them away - Horace.
    Quote Originally Posted by Drinkey McDrinkerstein View Post
    Arcade FIre are a bunch of dicks, Deadmau5 is a dick, bands are dicks, David Bowie sucks dicks, Daft Punk is two human buttholes with semen for brains (that was loaded into a butthole from a dick that grew out of their moms), we're all dicks that fucked our moms assholes, God is going to put a giant dick down and fuck our mouths

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