Rodriguez
Rodriguez is an incredible singer/ songwriter from the 1970’s who never made it anywhere. Until recently, that is, when his humbling and inspiring story was unearthed and shown to the world in the fantastic documentary
Searching For Sugar Man
Rodriguez was discovered in Detroit in the early 1970’s and was quickly snatched up by A&M records because of his undeniable talent. I believe it was either his label rep or one of his producers that claimed back when he was signed that he was going to be “the defining voice of this generation.” However, his debut album
Cold Fact failed to move any copies, despite it being an exceptional album from start to finish. No one could understand why, so they tried again and released his second album
Coming From Reality, which once again failed to move copies and Rodriguez was dropped from label and he went back in obscurity.
However, unknown to Rodriguez or his record label, he became a national superstar and folk hero in South Africa of all places. Somehow Rodriguez’ music made it over to South Africa and he exploded in popularity. In fact, his popularity was compared to that of Elvis Presley and The Beatles. Folk music never really broke out in South Africa, so when they heard Rodriguez it was, to many in the nation, revolutionary. His song became anti-apartheid anthems and he became a folk hero along with it. However, no one of South Africa ever searched for Rodriguez because of the rumours of his suicide. Meanwhile, Rodriguez worked in construction and general labour in Detroit.
That is, until a long time fan and musicologist decided to search out how he died. Upon their quest, they discovered he was alive. When news broke, South Africa erupted in excitement and skepticism. It would be like if we were told Elvis had risen from the dead. Rodriguez himself was skeptical too, but eventually agreed to do a South African tour. He played 6 shows in South Africa, all to sold out crowds with roughly 10,000+ people in attendance.
A few years ago, a Swedish film maker decided to make a documentary on this incredible story and now, finally, Rodriguez, his music and his incredible story, is gaining traction around the world. His music is timeless, he spirit never broke, and he now has the attention he always deserved. While his fame is new, and his story is inspiring, it is heartbreaking to think he may only have a few years left in him, as he is getting pretty old after all. Rodriguez is not an act to be missed this Coachella.
“Sugar Man” from his 1970 album
Cold Fact
“Crucify Your Mind” from David Letterman this past August.