I think the Arcade Fire exmaple kinds goes against the "don't have the homogenized culture" though, I mean, look at what happened with them after they won Album of the Year.
I get what you're saying, but take Fun., for example, they were up on stage early on Sunday last year...and now they're up for all kinds of Grammy awards, including BNA (which also includes Alabama Shakes and The Lumineers, both of which drew huge crowds at GGP last year, albeit at two different festivals in OSL and HSB)...and headlining The Fox and The Greek.


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