It's a soap opera filmed using the IKEA in Burbank's pre-built rooms as sets, but without the store's permission or knowledge:
Episode 1: http://vimeo.com/4921692
Episode 2: http://vimeo.com/5380039
Episode 3: http://vimeo.com/5783352
Episode 4: http://vimeo.com/6354694
It's also getting rave reviews:
wmgaretjax says "fantastic".
miscorrections applauds it as a "brilliant idea".
Still-ill is wowed calling it "incredible".
mattpach stand in "[awe]".
BlackSwan gives it rare praise with "glorious".
indietron is surprised by how "great" it is.
thefunkylama found it "[inspirational]".
dorkfish found the twists and turns to be "stunning".
Dale Gribble swears that it's "genius".