Coachella headliners are arena-level bands with mainstream appeal. The only headliners that didn't meet that standard at the time they headlined in the last decade were Bjork and Jack Johnson. Bjork is a critical darling and JJ was right on the edge of being arena-level when he headlined, and he's considered the weakest headliner.
MMJ is amphitheater material with little mainstream appeal, they're not going to sell tickets or give the festival any additional media buzz, and they don't have the indie cachet of a Bjork to overcome that. Now that the festival is two weekends, there's more pressure to have huge headliners, and sorry to burst your bubble but MMJ is neither huge nor anywhere near it.
They're not going to headline next year. Or ever. And your wishful thinking won't change that.
Headliner? No chance!
Didn't MMJ play the main stage in 08? They were great! But they will not be a headliner. Does headliner matter anyway? As long as they are on the bill.
Yes, headliner matters. That means they get to most-likely play a longer set. That's where they really shine, more than most bands.
I think the radio-play argument is a bit overstated, too. Do you really think a lot of people will buy a 3-day pass because they heard a song on the radio?
To give MMJ justice the would need a 2 hours plus set. Vegoose just isn't around anymore. MMJ rocks and I would love to see them again.
I'm sure they could get two hours at coachella. They recently headlined at lollapalooza and got 2 hours.
The year for it to happen was 2012 (or 2011) - next year is too late in the album cycle. Anyways, they're never going to headline at the level they're at. It's wishful thinking. If it does happen I'll eat my socks.
The Killers were on the bottom line in 2004 and headlined the festival five years later.
10 years ago, I would have NEVER thought acts like Dre and Snoop would fit at Coachella, let alone headline.
My point is that these standards you are setting are completely non-existent. MMJ is selling out big venues quickly and their most recent album got more mainstream attention than any of their previous releases.
If you lived where I live, you would understand that for every MMJ song they play (or a song from Arcade Fire, Phoenix, Bon Iver, etc.) they'll play 15-20 tracks from a contingent of Disturbed, Nickleback, Linkin Park, Incubus, Korn and other awful late 90's / early-2000's "rock" bands.
I was in Las Vegas last July and heard them on the radio there four out of the five days I stayed there. I'm sure they get play on the radio in LA at times and you just miss it.
I'm almost positive MMJ (and Bon Iver for that matter) are not in regular rotation on KROQ/98.7. Phoenix - all the time. Arcade Fire, not too much these days...I remember "Ready to Start" occasionally when the Suburbs came out, and they were listed as new music adds for "Neighborhood #3" when Funeral came out.
I support this thread.
i agree that they don't sell enough tickets for a headliner, but i have no idea why. one of the best live bands around these days. i too have seen them play to half empty venues on their evil urges tour, and it pissed me off. circuital did get a fair amount of airplay on one of our stations here in SD, but still they don't have the kind of commercial success that a headliner usually has. although with coachella practically selling out before the lineup even comes out these days, it seems like they could book a band like this as the headliner and still be profitable. but realistically, they probably need their next album to be a bigger hit before they headline. kind of like how the black keys took off after their last 2 albums got huge.
Let's go on a livin' spree!
The difference in that scenario is that 5 years ago the BK were largely unknown, so yes, few would have thought it possible. Two years ago, when they exploded, many would have thought it possible. Not probable, but definitely possible. The fact that El Camino kept the trajectory going up made this year's headline possible.
MMJ are not unknown. At this point, they’ve already had 6-7 years of mainstream exposure. They never exploded like BK did. They’ve had moderate success, and yet never made the jump that would get them into headliner territory. The opportunity to become mainstream darlings has come and gone. They're not a hit single band, and their albums haven't sold well enough overall to compensate for that.
NEVER? Hip hop was already well established and huge in 2002, Dre/Snoop were from LA, and even though Coachella was in its infancy, it had already integrated hip hop artists.10 years ago, I would have NEVER thought acts like Dre and Snoop would fit at Coachella, let alone headline.
2001 – Gangstarr, Mos Def, Del tha funky homosapien,
2002 – Mos Def, Pharcyde, KRS One
You’re saying that knowing the popularity of hip hop at the time, knowing that LA was one of the two centers of hip hop culture in the country, and that Coachella was already booking hip hop artists, that you could have NEVER imagined that one of the biggest hip hop artist of that time could potentially headline a music festival in his own backyard within the next 10 years?
You were pretty fucking clueless a decade ago. And not much has changed.
Also completely non-existent: The chances of MMJ headlining Coachella.My point is that these standards you are setting are completely non-existent.
They’re not selling big venues out consistently. They play 3k-5k seat amphitheaters and auditoriums as the norm, and several people in this thread have already said even some of those have been half empty. Selling out Madison Square Garden (drawing from a metro area of 18 million people) for a date or two isn't extraordinary and isn’t the same as playing and selling out MSG-size arenas ALL OVER THE COUNTRY on a tour, which is what 95% of Coachella headliners can do.MMJ is selling out big venues quickly and their most recent album got more mainstream attention than any of their previous releases.
Last edited by mrhand; 04-07-2012 at 12:48 PM.
Onto MMJ...Again, I wonder if a slot after the main stage act is probable? Perhaps a 8-10pm headliner and then my morning jacket 10:30-12:30/1am? Would you guys be down for this? Cause I would be ecstatic.
Props to mrhand & Bumblebee. It's not that I wouldn't LIKE to see them headline, it's just not realistic.
Then again like someone else pointed out (and as I have in the past), now that Coachella can sell out no problem...shouldn't they have more leeway w/ bookings?
Because your opinion is the authority on when a band's time to become mainstream has come and gone. They subbed four years ago and they are more popular today. That trend tells me that their time isn't up.
MMJ is a worthy headliner, in my opinion. Saw them headline at Bonnaroo in '11 and they fucking rocked