FESTIVALS: Promoter Goldenvoice purchases Indio event site
BY VANESSA FRANKO The Press Enterprise firstname.lastname@example.org
Published: 25 March 2012 02:31 PM
Goldenvoice, the concert promoter that produces the Coachella Valley Music and Arts Festival and the Stagecoach Country Music Festival, has acquired property at the festivals’ site in Indio, the company announced Sunday afternoon.
The company, which is owned by AEG Live, purchased 280 acres of land comprised of the Eldorado Polo Club, Triangle Bar Farms, Fish Creek and Ambassador Glen Holden's property, which is adjacent to the Empire Polo Field where the festivals' stages are erected. The details of the transaction were not made public.
Goldenvoice acquired a permanent lease of the Empire Polo Field in 2010.
Coachella, which started in 1999, has become a world-renowned festival. This year, Goldenvoice is staging it twice on subsequent weekends for the first time in its history. Tens of thousands of fans will converge upon the site April 13-15 and April 20-22 to see more than 130 artists, including Radiohead, Dr. Dre and Snoop Dogg and The Black Keys.
In 2007, Goldenvoice added the Stagecoach Country Music Festival to its Indio roster. The popular festival has brought the biggest country acts to the desert. This year’s festival is expanded to three days, April 27-29, and will feature Jason Aldean, Brad Paisley, Miranda Lambert, Blake Shelton, Alabama and more.
Tickets for Stagecoach and both weekends of Coachella are sold out.
Follow Vanessa Franko on Twitter: @vanessafranko.