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Thread: Heineken Cold Storage

  1. #1
    Member sk8r408's Avatar
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    Default Heineken Cold Storage

    What is this?

    From @Coachella Twitter...

    @coachella

    With #HeinekenColdStorage at #Coachella2012, your beer stays ice cold until you claim it, by scanning your thumbprint #thefutureisdelicious

  2. #2

    Default Re: Heineken Cold Storage

    Sounds dumb unless they allow BYOB

  3. #3
    Member sk8r408's Avatar
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    Default Re: Heineken Cold Storage

    It sounds like it might be a BYOB thing. I found this...

    http://www.oxegen.ie/attractions/

    We all know there’s nothing quite like cracking open an ice cold can of beer at a festival. Watching the condensation run down the side; the feel of cold metal against your hand; the cool liquid bursting to get out and that delicious first thirst quenching mouthful.

    To help make sure every beer you drink at Oxegen feels like this, Heineken are installing giant Cold Rooms in the campsites for you to check in your Heineken cans to be chilled to perfection in only 90 minutes for free!

    When you arrive at Oxegen, keep an eye out for our team who will be on hand with wheelbarrows to carry your Heineken to the closest Cold Room location, if you don’t come across them, don’t worry, you can drop in up to a crate yourself anytime throughout the festival till 2AM. Remember there will be no cans for sale at the Cold Rooms, so you can bring your own from any off licence near or far.

    90 minutes is all it takes for your Heineken ready to be served extra cold. Your fingerprint will be your receipt which means no one else can get your chilled Heineken. You can collect your deposited cans from 12pm to 2am all weekend long from the same cold room location they were deposited in.

  4. #4
    Stage Manager captncrzy's Avatar
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    Default Re: Heineken Cold Storage

    Good god. INSTEAD OF BUYING OUR SHITTY BEER IN HERE, YOU CAN BRING IN OUR SHITTY BEER FROM THE OUTSIDE AND WE'LL PUT IT IN THE FRIDGE FOR YOU!
    Odi profanum vulgus et arceo. I hate the unholy rabble and keep them away - Horace.
    Quote Originally Posted by Drinkey McDrinkerstein View Post
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  5. #5

    Default Re: Heineken Cold Storage

    Sounds like a campground thing

  6. #6
    Member sk8r408's Avatar
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    Default Re: Heineken Cold Storage

    So they can track how much you drink through your thumbprint.

  7. #7
    old school Goatchella's Avatar
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    Default Re: Heineken Cold Storage

    I'll be choppin off fingers when I go broke and thirsty.



    Dope

  8. #8
    Coachella Junkie Neighborhood Creep's Avatar
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    Default Re: Heineken Cold Storage

    I wonder if it's Heineken only
    Quote Originally Posted by theklein25 View Post
    When Foster the People played Pumped Up Kicks I freaked the fuck out because I thought that song was long gone

  9. #9
    old school heyeric's Avatar
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    Default Re: Heineken Cold Storage

    I wouldn't want any beer to be ice cold BUT Heineken, for the crap taste it has...your not really killing off any flavor. It's kind of like drinking an ice cold bottle of water.

  10. #10
    old school Goatchella's Avatar
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    Default Re: Heineken Cold Storage

    Heineken is only good cold.
    I can drink most dark beers at cellar temp.

    I'm bringing a blender...blended gritas and pineapple drinks. Sangria and canned coronas during day.
    Double IpA at night.


    Fuck Heineken and they finger prints

  11. #11
    Coachella Junkie Drinkey McDrinkerstein's Avatar
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    Default Re: Heineken Cold Storage

    This is so fucking stupid.
    last.fm
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  12. #12
    Coachella Junkie Mugwog's Avatar
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    Default Re: Heineken Cold Storage

    stupid, but hey fuck it, an ice cold keg can for free as opposed to $9 has its perks

  13. #13

    Default Re: Heineken Cold Storage

    OMG. FIRST TRACKING WITH THE REGISTERED WRISTBANDS, NOW FINGER PRINTS FOR BEER?

  14. #14
    Dick Nicewonger kreutz2112's Avatar
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    Default Re: Heineken Cold Storage

    RAPE STOVE

    white power?!

  15. #15
    Lurker I'mOleGreg's Avatar
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    Default Re: Heineken Cold Storage

    Sounds Delicious... But I won't be drinking Heineken unless I am forced to buy it in the festival cuz I am too lazy and drunk to go back to the campsite.. Why limit the storage to only Heineken??

  16. #16
    Member flowbee's Avatar
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    Default Re: Heineken Cold Storage

    Quote Originally Posted by I'mOleGreg View Post
    Sounds Delicious... But I won't be drinking Heineken unless I am forced to buy it in the festival cuz I am too lazy and drunk to go back to the campsite.. Why limit the storage to only Heineken??
    B/C Heineken's a long time sponsor? Money talks.

  17. #17

    Default Re: Heineken Cold Storage

    Seriously why the fuck do you guys bitch about everything? There's no downside to this at all, don't use it if you don't want to.
    Important items to pack for Coachella: sunscreen, water, beer. With Heineken Cold Storage, you can store your beer at the campgrounds and access it anytime with nothing but your thumbprint.
    Sounds like you can bring whatever beer you want and store it. Coachella probably gets paid a shitload by Heineken for this branding, and the prosperity of GV/Chella is a good thing, so calm down whether or not you personally decide to utilize it.

  18. #18
    Coachella Junkie Pixiessp's Avatar
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    Default Re: Heineken Cold Storage

    Because bitching is our middle name.
    Quote Originally Posted by insbordnat View Post
    If you're in a relationship that causes Ancestry.com to crash, it's probably inappropriate.

  19. #19

    Default Re: Heineken Cold Storage

    hmmmmm this sounds wired

  20. #20
    Member ykill5's Avatar
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    Default Re: Heineken Cold Storage

    whoever is manning these cold storage stations is probably drinking your heineken all day long then refilling with water.

  21. #21

    Default Re: Heineken Cold Storage

    Quote Originally Posted by ykill5 View Post
    whoever is manning these cold storage stations is probably drinking your heineken all day long then refilling with water.

  22. #22
    Coachella Junkie Drinkey McDrinkerstein's Avatar
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    Default Re: Heineken Cold Storage

    standing in line to get my beer that i brought sounds sooooo awesome
    last.fm
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    9/12-14/14 Riotfest - Humboldt Park, Chicago, IL // 9/18/14 Neutral Milk Hotel - Hollywood Bowl

  23. #23
    Member Highly Refined Pirate's Avatar
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    Default Re: Heineken Cold Storage

    Now if they had music and women dancing on poles in these cold storage rooms we'd have a different story!

    and that manning pic just about killed me.

  24. #24
    Member Inthecolumbiagorge's Avatar
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    Default Re: Heineken Cold Storage

    Quote Originally Posted by Pixiessp View Post
    Because bitching is our middle name.
    Someone should definitely sig this:-)

  25. #25
    old school frizzlefry's Avatar
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    Default Re: Heineken Cold Storage

    Why spend money on ice when you could pay us to lock your beer up!!?
    Quote Originally Posted by pachucasunrise View Post
    Thought this said Of Mice & Men. Now THAT'S a scary thought...
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    Just don't schedule them anywhere near White Rabbits.

  26. #26
    Member lostsoul86's Avatar
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    Default Re: Heineken Cold Storage

    sounds like its only for the camp grounds . and only shitty hinekin beer
    I Wanna Drive Into The Sunset

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  27. #27
    Member with_cheese's Avatar
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    Default Re: Heineken Cold Storage

    It says store your beer at the campgrounds but never says campers only. hmmmmmmmmmmm

  28. #28

    Default Re: Heineken Cold Storage

    Heard a Coachella and Heineken radio commercial for this.

    This is a very cool idea. I doubt they will have real fingerprint scanners - I mean: like 24 hour fitness, laptop or phone fingerprint security the scan only takes sequenced similarities of your finger-print not of the entire print. If this makes sense.

    Also, a nice guaranteed cold beer after the show is always an option and by the end of the day I don't really care what I am drinking as long as it's a) cold, b) can get the dust ball out of my throat from walking back to camp or wherever and c) alcohol in my system.
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  29. #29

    Default Re: Heineken Cold Storage

    I really want to know how this turns out so if someone could snap a photo of it and post here after either Coachella is over that would be great.
    Quote Originally Posted by fatbastard View Post
    Don't ever use Paul's name again in a posting. YOU GOT THAT YOU STUPID MOTHERFUCKER? Paul was making his bones in the business back when you were just cum in your mother's ear.

  30. #30
    Member Jankypirate's Avatar
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    Default Re: Heineken Cold Storage

    If its closer to the entrance than my campground Ill definitely drop a case in there. Beats paying $6 a beer or walking all the way back to the campsite if its right by the entrance to the festival.
    Coachella 07, 08, 09, 10, 11, 12A, 13A

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