Bon Iver will be this year's "Who the Fuck is Arcade Fire?"

So far...

Record Of The Year
'Rolling in the Deep,' Adele
'Holocene,' Bon Iver
'Grenade' Bruno Mars
The Cave, ' Mumford & Sons
'Firework,' Katy Perry

Song Of The Year
'All of the Lights,' Kanye West feat. Rihanna & Kid Cudi
The Cave,' Mumford & Sons
'Grenade,' Bruno Mars
'Holence,' Bon Iver
'Rolling in the Deep,' Adele