Well here was the thing- I was so fucking excited for this when the videos first started popping up. The sonic aesthetic, the structuring of the short clips, the mystery of it all, the quality of the presentation- it was fun. It was exciting and new. In fact I have the most posts in
the original thread. Sometimes I still go back and watch those original clips, which, by the way, absolutely put to shame everything that has come after them. This was my favorite one:
http://www.youtube.com/watch?v=1rpD_...layer_embedded
And then once the curtain was pulled back and the songs were revealed, it was just run of the mill boring electro-pop. No great production, sequencing, arrangements, song structure... None of that shit like from the first videos. Yeah, the tracks had hooks and were fun enough, but there was a real opportunity to do something interesting with this project and they chose the lowest common denominator route instead. I was invested and it didn't pay off, which I found disappointing.