Promoter of Coachella and Stagecoach, students team up for festival
10:22 PM, Mar. 21, 2011
Written by Bruce Fessier
The promoter of the Coachella and Stagecoach music festivals is helping to sponsor another festival in April featuring east valley high school students, who also will run the event.
Students at Coachella Valley and Desert Mirage high schools on Friday will announce 15 bands performing in The Hue Music & Arts Festival from 2 to 8 p.m. Saturday, April 9 at Dateland Park in Coachella.
The headliner will be the Riverside-based ska band Voodoo Glow Skulls, which is being partially sponsored by Goldenvoice, the Los Angeles-based company producing major music events at the Empire Polo Club in Indio over three consecutive weeks after the Hue festival: the Coachella Valley Music and Arts Festival, the Big 4 heavy metal concert and Stagecoach: California's Country Music Festival.
The Hue has a budget of less than $10,000 and will offer free admission.
About 40 students are planning the event with high school teachers and Building Healthy Communities, a project of the California Endowment, a nonprofit group promoting affordable, quality health care for underserved individuals and communities, including Coachella and Thermal.
Elizabeth Toledo, project manager of the Building Healthy Communities Eastern Coachella Valley hub, said Goldenvoice is donating $10,000 worth of in-kind “soft” production.
Goldenvoice founder Paul Tollett said they're paying for some of the festival expenses. He said city of Coachella officials sought his help, so, “We're helping with some money to make it work for the kids.”
Toledo said 16 organizations are supporting the festival, including the Desert Recreation District. They hope to raise more funds for the event.
Toledo said the festival idea was conceived by the Desert Mirage High School student club FIRME (Film, Inquiry, Research Media Education), which conducted a student survey to get input on the kind of event to present.
Student committees began meeting three months ago and received permission to present music and fine arts in Dateland Park and on Bagdad Street, which will be closed to through traffic.
Music will be held on two stages on the street and in the Dateland skate park.
Toledo said they originally expected to attract about 300 festivalgoers, but “I think that number is kind of out the window as we continue to work with the youth and market and get people involved.”
The lineup will include rock, rap and Mariachi bands, DJs and Aztec dancers.
Toledo said the students named the festival “The Hue” because the student planners represent different cultures and interests, but “when we all come together, we're still a community in a prism.”