Maybe this is a stretch, but maybe part of the reason Coachella sold out so fast, is that the Coachella-equivalent festival of San Diego, Street Scene, bit the bullet last year. At it's height of popularity, Street Scene had around 90,000 attendees. So now San Diegans have no festivals to go to and Street Scene used to have a lot of Coachella spill-over bands. Maybe a good portion of ticketbuyers are these people who are now festival-less.
Just a thought....

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