The real trick up Goldenvoice's sleeve?
From the L.A. Times Soundboard Music Blog:
The Purple Prancer, as I heard Prince recently called, is all fine and good — but what about little blue creatures who only want Smilax berries and peaceful working villages?
That’s right, the Smurfs are coming to Coachella and you can party with them until you’re blue in the face. Or, more likely, blue on the tongue. Hpnotiq, the turquoise-hued liquor, is one of the sponsors of the Smurf Village, a weekend-long event that will celebrate all things Smurf at an undisclosed residence close to the Polo Fields. (Read: You can’t get in unless you’re on the guest list. Or, maybe a desperate dip in blue body paint will get you in. Talk to your neighborhood Blue Man for that.)
A few of the highlights of the event, according to co-producer BPM Magazine’s Matt Colon: Papa Smurf and Smurfette will be making the rounds in classic costumes (let’s hope those get-ups are air-conditioned) and celebs, our village’s version of Vanity Smurf (some named Hilton, some not), will be on hand to get gift bags and be photographed, much to the glee of your favorite nasty-tempered blog. Oh, and on the decks: Steve Aoki, Joel Madden of Good Charlotte, Tommie Sunshine, Junior Sanchez and other special guests. There’s also a Gargamel potion bar.
Why Smurfs in the desert? For one, the demographic is just right: We people in our late 20s and early 30s have a seemingly endless reservoir for nostalgia, especially when alcohol is supplied.
BPM and the Smurfs are also priming us for Paramount’s re-release of the vintage cartoons on DVD in about six months, along with T-shirts, mugs and the like, to celebrate the 50th anniversary of the Belgian creation.
So, yes, this is a giant advertisement and, at first glance, little blue friendlies in the desert may seem an odd fit, but lest you forget, the desert is a trippy place. “I just got a shipment of plush mushroom seats, and a fold-up mushroom house,” Colon said. “The irony isn’t lost on anyone.”