Economy doesn't slow Coachella business
Despite rampant unemployment in the area, the Coachella Music and Arts Festival recorded its second highest attendance in its 10-year history last weekend.
The three-day event headlined by Paul McCartney, The Killers and The Cure, drew 160,000 people to the Empire Polo Club in Indio.
“It’s kind of shocking in this world,” said Coachella co-founder Paul Tollett of the Los Angeles-based Goldenvoice promotion company.
The festival drew 180,000 people over three days in 2007 with Rage Against the Machine, Red Hot Chili Peppers and Bjork as headliners.
The two-day festival in 2004, featuring Radiohead and The Cure, plus a much anticipated reunion of The Pixies, drew 50,000 people a day and last year’s three-day festival, headlined by Jack Johnson, Prince and Roger Waters, attracted just less than that.
Tollett said attendance last weekend was pretty consistent over all three days. The numbers started to increase, he said, when the weather reports started showing unseasonably low temperatures.
“By Monday, we started seeing a major, major increase,” he said. “Then the last two days just exploded.”
The weather is expected to drop to 86 degrees on Saturday and 84 degrees on Sunday. Tollett expects that to generate an advance sell-out of the Stagecoach Country Music Festival, running those two days at the Empire Polo Club.
“That’s a first for Stagecoach,” said Tollett. “The forecast is looking pretty good.”