As if there weren't already enough of these fucking things around already.
After spending the last few years building an extensive sponsorship portfolio loaded with sports properties, Crocs, Inc. is adding music festivals, community events and other types of entertainment-centric properties to its mix.
So far this year, Crocs has signed or is finalizing contracts with roughly 30 non-sports properties, including Milwaukee’s Summerfest, the New Orleans Jazz & Heritage Festival presented by Shell, Seattle’s Bumbershoot and Manchester, Tenn.’s Bonnaroo Music & Arts Festival.
In addition to single-festival deals, Crocs also is aligning with rightsholders that produce multiple events. For example, Crocs this summer will gain a presence at 25 music amphitheaters through a partnership with Live Nation, Inc., as well as the inaugural All Points West Music & Arts Festival and four other music fests produced by AEG.