We're in the home stretch till Coachella '08. I think it's about time Goldenvoice reveals their "tricks up their sleeve." If it's Aphex Twin, Goldfrapp, Serj Tankian and Kate Nash, it's not really much of a trick. The first two seem to have been expected in the lineup from day one and the other two are somewhat yawners when it comes to creating much buzz.
Where's the "trick" add that's going to make people turn their heads and pay attention to Coachella in this final stretch?
I have watched every festival announcement this year and while Coachella's lineup press conference was met with mass initial outrage, every other festival announcement from Bonnaroo, to APW, to Sasquatch, to Pemberton, to the upcoming Lollapalooza have been met with feelings from apathy to total excitement.
It's time for Coachella to take back the spotlight. Add something significant.