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View Full Version : Its Raining Half of 31 Flavors Ice Cream



suprefan
05-07-2008, 04:25 PM
http://www.nytimes.com/2008/05/07/business/07robbins.html?partner=rssnyt&emc=rss



Irvine Robbins, who with his brother-in-law, Burton Baskin, started the Baskin-Robbins chain of ice cream stores — together concocting quirky flavor combinations with names like Daiquiri Ice, Pink Bubblegum and Here Comes the Fudge — died on Monday near his home in Rancho Mirage, Calif. He was 90.

Irvine Robbins sampled some of his wares in 1976.
He died of natural causes, his daughter Marsha Veit said.

The company name could have been Robbins-Baskin. Although it was Mr. Robbins who opened the first store, at the intersection of Adams and Palmer Streets in Glendale, Calif., on Dec. 7, 1945, and it was three years more before he and Mr. Baskin became partners, they took a carefully familial approach to deciding who would come first in the name of what eventually became a vast international enterprise. They flipped a coin.

“They worked closely on everything,” Ms. Veit said. “They would come up with ideas for flavors based on what was happening at the time, like Cocoa a Go-Go, when go-go dancers were popular. They would sit in the kitchen tasting, making sure the best ingredients were used.”

The company’s famous “31 flavors” (essentially one for each day of the month, but actually 34 when chocolate, vanilla and strawberry were included) have varied, numbering more than 1,000 over the years, according to its Web site. They include Nuts to You, Baseball Nut, Rocky Road, Candi-date, Cafe Olé, Huckleberry Finn, chocolate cheesecake, pineapple coconut and Mr. Robbins’s personal favorite, Jamoca almond fudge.

One day in 1964, Ms. Veit said, he received a phone call from a reporter for The New York Post, asking what flavor Baskin-Robbins was planning to introduce to celebrate the Beatles’ arrival for their appearance on Ed Sullivan’s television show. Caught unaware, he came up with Beatlenut, and then scrambled to find an unnamed flavor with nuts in it to match. Two days later, it was in all the company’s stores. By then, there were about 650 Baskin-Robbins stores nationwide.

In a 1976 interview in The New York Times, in which he said he ate three or four scoops a day, Mr. Robbins said that Americans had become adventurous in their ice cream choices. “They’re not embarrassed to ask for some of these wild flavors,” he said. “I think we’ve had a little bit to do with making it more acceptable.”

At the time, Mr. Robbins was still chairman of Baskin-Robbins, although the company had been sold to United Fruit in 1967, the year Mr. Baskin died. When Mr. Robbins retired in 1978, the chain had more than 1,600 stores in the United States, Canada, Japan and Belgium. Baskin-Robbins, along with Dunkin’ Donuts, is now part of Dunkin’ Brands, with 5,800 stores in 34 countries.

“We were in the franchising business before the word was popular,” Mr. Robbins said.

Born in Winnipeg, Manitoba, on Dec. 6, 1917, Mr. Robbins was the son of Aaron and Goldie Chmelnitsky Robbins, immigrants from Poland and Russia, respectively. When Mr. Robbins was a child, the family moved to Tacoma, Wash., where his father became a partner in a dairy.

As a teenager, Mr. Robbins worked at the retail store connected to the dairy where, among other products, ice cream was sold at a nickel a cone — “a pretty big one, too,” he said. He soon realized that he could double or triple sales with playful labeling: “Super Banana Treat” replaced a sign that said “three scoops of ice cream, a slice of banana, two kinds of toppings.”

“I got the idea that the way to sell ice cream was not through a grocery store but through a specialty store,” he said.

After Mr. Robbins graduated from the University of Washington in 1939 and served in the Army in World War II, he was able to test that idea. He cashed in an insurance policy his father had given him as a bar mitzvah present and used the $6,000 to open his first store.

By 1953, the partners sold the eight stores they owned to the managers and began making far more money producing ice cream at a plant in Burbank, Calif. An advertising agency designed the Baskin-Robbins logo, the chocolate-and-cherry-dotted signs and the “31 flavors” concept.

Mr. Robbins married Irma Gevurtz in 1942. Besides his wife and his daughter Marsha, of Mount Kisco, N.Y., he is survived by another daughter, Erin Robbins of Grass Valley, Calif.; a son John, of Soquel, Calif.; two sisters, Shirley Familian, who was Mr. Baskin’s wife, and Elka Weiner, both of Los Angeles; five grandchildren; and four great-grandchildren.

Ice cream never melted from Mr. Robbins’s mind. When the family lived in Encino, Calif., the house had a soda fountain inside and a swimming pool outside shaped like an ice cream cone. After the company was sold in 1967, Mr. and Mrs. Robbins rented an apartment in Balboa at Newport Beach, to be near the boat they had bought and christened The 32d Flavor.

ThomThom
05-07-2008, 04:28 PM
I like Rite Aid ice cream better and it's half the price.

marooko
05-07-2008, 04:28 PM
SO, 15.5?

PassiveTheory
05-07-2008, 04:29 PM
I doubt he died of "natural causes", I bet he had to have multiple gastric bypass surgeries to fix himself from eating four fucking scoops of ice cream a day...

amyzzz
05-07-2008, 04:38 PM
I love my B&R. I haven't gone in a while though.

suprefan
05-07-2008, 05:14 PM
I like Rite Aid ice cream better and it's half the price.


I fully endosre this post, and I still call it Thriftys Ice Cream.

amyzzz
05-07-2008, 05:17 PM
Thrifty/Rite Aid ice cream blows.

whynotsmile99
05-07-2008, 05:20 PM
true fact: the first BR was open in my home town.

this made the front page of my local paper today. carry on

Barbara, the ninja
05-07-2008, 05:32 PM
I like Rite Aid ice cream better and it's half the price.

And the scoops seem bigger. Delicious!

suprefan
05-07-2008, 05:50 PM
true fact: the first BR was open in my home town.

this made the front page of my local paper today. carry on

Glendale isnt far form Burbank.

fatbastard
05-07-2008, 05:50 PM
Thrifty/Rite Aid ice cream blows.

Indeed. The last ice cream tasting from work was from Rite Aid. They all tasted the same, only the colors were different. Thrifty's ice cream use to be great before being acquired by Rite aid.

The article in today's LA Times mentioned that his pool was shaped like an ice cream cone and that he was known to eat his cereal each morning with a scoop of banana ice cream.

We're doing an ice cream tasting this Friday in honor of his passing. All of the ice cream will be from 31 flavors.

whynotsmile99
05-07-2008, 06:03 PM
i hate you fatbastard for being an ice cream taster

how do you get a job like that

C DUB YA
05-07-2008, 10:44 PM
90 is a good age to go - esp if you get tons of ice cream up till then

Cdubby
05-07-2008, 10:52 PM
Thrifty/Rite Aid ice cream blows.


wrong

Mr.Nipples
05-07-2008, 10:57 PM
http://dvdtalk.com/cineschlock/clint/clintlede.jpg

allyjoy
05-07-2008, 11:00 PM
I fully endosre this post, and I still call it Thriftys Ice Cream.

I miss Thrifty's...

Oh, and Savon. If you're from socal I know you remember.

smoke
05-07-2008, 11:11 PM
i absolutely love baskin/robbins...

...but ben and jerry's is better.

betao
05-07-2008, 11:13 PM
Its 3 AM here. I'm about to go to bed.

...and now I have a craving for ice cream.

Damnit.

fatbastard
05-09-2008, 12:27 PM
Here are today's Baskin-Robbins ice cream tasting results:

7.81818181818182-Praline's n Cream
7.27272727272727-Gold Metal Ribbon
6.36363636363636-Jamoca Almond Fudge
5.27272727272727-Love Potion #31
4.63636363636364-Mint Chocolate Chip
2.90909090909091-Peppermint

I thought love potion was great but not everyone felt the same. The scores were low due to some visitors either graded them as either a 10 or a zero.

instinct
05-09-2008, 12:56 PM
I usually get Thrifty's as well... it's so much cheaper.. but I think BR tastes better.. Ben and Jerry's is even better.. I like Haagan Daz too, despite it being a fake name that doesn't mean anything.

BROKENDOLL
05-09-2008, 12:56 PM
I like Rite Aid ice cream better and it's half the price.


I fully endosre this post, and I still call it Thriftys Ice Cream.

I was sent on a mission to Rite Aid the other day for their ice cream. This was made perfectly clear to me. Their ice cream. Couldn't find Rite Aid brand ice cream so I said fuck it and bought a bottle of Cuervo instead!

amyzzz
05-09-2008, 12:59 PM
I like Love Potion #31 better than those other flavors, except maybe Peppermint which rocks. My favorite ALL TIME B&R flavor was Chocolate raspberry Truffle which I think they got rid of because I haven't seen it in years.

theburiedlife
05-09-2008, 05:06 PM
Thrifty/Rite Aid ice cream blows.

You obviously have not tried the Rainbow Sherbet. Besides, a whole box (2 pints?) of ice cream only costs you about 2 bucks. Whats to hate?

amyzzz
05-09-2008, 05:08 PM
You obviously have not tried the Rainbow Sherbet. Besides, a whole box (2 pints?) of ice cream only costs you about 2 bucks. Whats to hate?
It's cheap and nowhere near as good as B&R. My mom made us go there when we were kids because it was like 50 cents to get a cone (or maybe 85 cents?). Sucked bigtime.

stinkbutt
05-09-2008, 05:09 PM
http://dvdtalk.com/cineschlock/clint/clintlede.jpg

What's the name of this? I need to see it Clint Howard rocks.

Pixiessp
05-09-2008, 06:02 PM
the Thrifty ice cream plant closed down years ago. not sure who makes their ice cream now.

SFChrissy
05-09-2008, 08:00 PM
I miss Thrifty's...

Oh, and Savon. If you're from socal I know you remember.
Bitch we used to have thrifty's and savon in norcal and the rite-aids still use the thrify cups for serving ice cream!!!

I love 31 flavors...they are the only ice cream maker that uses shaved chocolate in mint chocolate ice cream everyone else uses chunks and it's too frozen to enjoy!!!

But swansons is hands down better than 31 flavors but there's only one left in the bay area tha I know off and it's at the top of hyde street...if your ever on the hyde street cable car stop there for a scoop of ice cream...and that coldstone shit is way to commercial...fuckk you corproate bastasrs...

Im off to have some more tequila...luv ya

kroqken
10-17-2009, 03:07 PM
They should bring back some of the "old school" flavors.

hawkingvsreeve
10-17-2009, 03:09 PM
Yeah.

kroqken
10-17-2009, 03:25 PM
One flavor that may work is a combination of cookie dough and neopolitan. that could work.

whynotsmile99
10-17-2009, 03:36 PM
i want cookies and cream with cookie dough


how difficult is that?! c'mon

cookies and cream AND cookie dough


shit would be insane

kroqken
10-17-2009, 03:37 PM
i want cookies and cream with cookie dough


how difficult is that?! c'mon

cookies and cream AND cookie dough


shit would be insane

Maybe the "Ice Cream Man" who gives away free ice cream at Coachella and other events could invent that concoction. I wish they had chocolate flavored toothpaste myself.

TheWatcher
10-17-2009, 05:11 PM
Wow, I have not had B&R ice cream in ages, and forgot all about the Thrifty ice cream cones. We used to get those because they were so cheap.

Anyone remember Dairy Queen? Fosters Freeze?

Now I usually get vegan ice cream made from nuts. Pretty good.

Ben and Jerry's is always good though.

Most of the old classic brands like Hagan-Daas, Breyers and Dryers have changed the recipe to include questionable ingredients. Oh well.

cansei de ser sexme
10-17-2009, 05:24 PM
i want cookies and cream with cookie dough


how difficult is that?! c'mon

cookies and cream AND cookie dough


shit would be insane

haha I have thought about this before. These are my two favorites.

cansei de ser sexme
10-17-2009, 05:26 PM
Anyone remember Dairy Queen? Fosters Freeze?

Am I wrong or are these both still going strong?


clearly Dairy Queen slays.

TheWatcher
10-17-2009, 06:05 PM
Yeah, there is still a Foster's Freeze in Old Torrance, and according to the Dairy Queen website, there are many locations in the South Bay area. Guess I don't get out much!

No drive-thru Dairy Queen's around here though.

boarderwoozel3
10-17-2009, 06:27 PM
Gold Medal Ribbon, FTW!

Somewhat Damaged
10-17-2009, 09:50 PM
There used to be a ton of Dairy Queens in Tucson, now there're only a few left. True story: my parents both worked at Dairy Queen in the late '70s and that was where they met. So in a way, if not for the existence of Dairy Queen, I would not be here typing this post.

cansei de ser sexme
10-17-2009, 10:02 PM
There used to be a ton of Dairy Queens in Tucson, now there're only a few left. True story: my parents both worked at Dairy Queen in the late '70s and that was where they met. So in a way, if not for the existence of Dairy Queen, I would not be here typing this post.

Same here, because if it were not for the existence of dairy queen I would be getting laid right now.