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View Full Version : Crocs and Live Nation, APW, etc.



invisiblerobots
04-01-2008, 01:00 PM
As if there weren't already enough of these fucking things around already.

http://www.thedailyswarm.com/headlines/crocs-sponsoring-all-points-west-bonnaroo-bumbershoot-many-more-2008-festivals/


After spending the last few years building an extensive sponsorship portfolio loaded with sports properties, Crocs, Inc. is adding music festivals, community events and other types of entertainment-centric properties to its mix.

So far this year, Crocs has signed or is finalizing contracts with roughly 30 non-sports properties, including Milwaukee’s Summerfest, the New Orleans Jazz & Heritage Festival presented by Shell, Seattle’s Bumbershoot and Manchester, Tenn.’s Bonnaroo Music & Arts Festival.

In addition to single-festival deals, Crocs also is aligning with rightsholders that produce multiple events. For example, Crocs this summer will gain a presence at 25 music amphitheaters through a partnership with Live Nation, Inc., as well as the inaugural All Points West Music & Arts Festival and four other music fests produced by AEG.

TomAz
04-01-2008, 01:02 PM
As if there weren't already enough of these fucking things around already.



festivals? or crocs? or both?

BlackSwan
04-01-2008, 01:04 PM
both

invisiblerobots
04-01-2008, 01:07 PM
They seem to be forming a symbiotic relationship.